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Chief Revenue Officer
Medfar
🔒 Application Instructions
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Location205-1224 Stanley Street H3B 2S7, Montreal, QC, CAOpen
eHealth role summary
Company is an EMR/healthcare SaaS vendor (cloud-based Electronic Medical Record) and the role is to lead go-to-market for that healthcare IT product, driving adoption in primary care — clearly a digital health/eHealth position.
About this role
As our first Chief Revenue Officer, you will own the full revenue engine — spanning Sales, Marketing, and Partnerships. Reporting directly to the CEO, you will architect and execute a go-to-market strategy that accelerates ARR growth and positions MEDFAR as the leading EMR provider in Canada. This is a highly cross-functional, highly visible role for a builder who thrives in fast-paced, SaaS scale-up environments and understands how to optimize the full subscription lifecycle.
Key Responsibilities
Revenue Strategy & Leadership
- Define and own the company's revenue strategy, with a focus on ARR growth and expansion revenue.
- Build rigorous forecasting, pipeline management, and SaaS metrics reporting (MRR/ARR, CAC, LTV, churn, NRR).
- Serve as a key member of the executive leadership team, contributing to overall company strategy and board-level discussions.
- Own pricing and packaging strategy in partnership with Product and Finance to maximize contract value and reduce friction to purchase.
Sales
- Lead, coach, and scale a high-performing sales organization across inside sales, field sales, enterprise and public accounts.
- Design and optimize the end-to-end sales process, from prospecting through close.
- Establish sales compensation structures, quotas, and incentive programs aligned with growth objectives.
Marketing
- Oversee demand generation, brand, product marketing, and content strategy.
- Ensure tight alignment between marketing programs and pipeline/revenue goals.
- Drive messaging and positioning that resonates with both privately owned primary care clinics and public primary care entities, accounting for their distinct procurement processes, budgets, and decision-making structures.
Partnerships & Alliances
- Identify, negotiate, and manage strategic partnerships, channel relationships, and distribution alliances.
- Develop a partner ecosystem that expands market reach and accelerates revenue growth.
- Work closely with the Product team to structure commercially impactful deals.
Cross-functional Collaboration
- Partner with the Product team to ensure market needs are reflected in the roadmap.
- Collaborate with the Finance team on pricing strategy, revenue modeling, and budgeting.
- Work with HR to recruit, develop, and retain top revenue talent.
Qualifications
- 12+ years of progressive revenue leadership experience, with at least 3 years in a senior leadership role (VP of Sales, VP of Revenue, or CRO).
- Proven track record of scaling ARR in a growth-stage healthcare SaaS company.
- Deep fluency in SaaS metrics and business model dynamics — ARR, MRR, CAC, LTV, NRR, churn, and expansion revenue.
- Deep knowledge of the primary care landscape — including the operational and financial differences between privately owned clinics and public/government-funded primary care entities, their procurement cycles, and key buyer personas (practice owners, clinic directors, medical officers, etc.).
- Experience leading and integrating Sales and Marketing functions in a SaaS environment, including sales-led growth motions.
- Demonstrated success building and scaling strategic partnerships and channel programs.
- Strong analytical mindset with ability to translate data into actionable go-to-market strategy.
- Exceptional communication and executive presence; comfortable presenting to boards, investors, and C-suite stakeholders.
Preferred
- Experience selling SaaS solutions into primary care settings — ideally across both private practice and public/community health environments.
- Familiarity with Salesforce and Marketing Cloud.
- MBA or advanced degree in a relevant field.
- Based in Montreal (QC), within reasonable proximity to a major airport, with the ability to travel frequently — domestically and internationally — as required.
Additional Information
What We Offer
- Competitive base salary
- Performance-based bonus tied to revenue targets
- Meaningful equity package
- Comprehensive health, dental, and vision benefits
- Flexible with a preference for regular in-office presence at our locations
- Opportunity to shape the commercial future of a company improving healthcare outcomes
What Success Looks Like in Your First 12 Months
- 0–3 months: Deep immersion into the business — you've audited the existing sales process, marketing funnel, and partnership pipeline; built strong relationships across the executive team and key stakeholders; and established a clear, data-driven baseline of revenue performance and SaaS metrics.
- 3–6 months: A refined GTM strategy is in place, with aligned targets, updated messaging for both private clinic and public primary care segments, and early wins in pipeline growth or partnership agreements. The Sales and Marketing teams have clarity on priorities and accountability structures.
- 6–12 months: Measurable ARR growth is on track, CAC and LTV trends are moving in the right direction, and at least one significant partnership or channel agreement is operational. You've built a high-performing, motivated revenue team and established MEDFAR as a recognized name in the Canadian primary care SaaS market.
With offices around the world, fluency in both French and English is a must at MEDFAR. Because of the need to communicate with colleagues and/or customers in other provinces or countries, bilingualism enables us to communicate in both languages while promoting the use of French.
At MEDFAR, we value diversity, equity and inclusion within our team. We are committed to providing a work environment where every individual feels respected and supported, regardless of their background, identity or abilities.As part of our commitment to a fair and inclusive recruitment process, we offer accommodation to candidates who request it. If you need accommodation during your interview, please let us know so that we can provide you with an adapted experience.
MEDFAR has voluntarily subscribed to an Equal Employment Opportunity Program (EEOP). We encourage applications from women, visible minorities, ethnic minorities, aboriginal peoples and people with disabilities. When applying, we invite you to complete this section, which enables us to implement our Equal Employment Opportunity Program (EEOP). Self-identification is not compulsory, but may enable you to benefit from hiring or promotion measures if you have the skills required for the job.
To better understand the self-identification process, please consult this guide.