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Business Development Representative

WELL Health

Toronto, ON

Job typeFull-time
SpecialtyBusiness
Posted2 weeks ago

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LocationM5H 2X7, Toronto, ON, CAOpen

eHealth role summary

Sales/BD role at WELL Health, a technology-enabled healthcare company; primary function is generating leads and selling digital health products/services (EMR, telehealth, patient engagement, RCM), so it directly supports eHealth/digital health activities.

About this role

Entity: WELL Health Clinic Network Inc.

Position Title: Business Development Representative

Salary Range: $50,000 - $65,000 CAD per annum

Job Class: Full Time

Work Location: Regen  

 

About the Company: 

 

WELL Health Technologies is an innovative technology-enabled healthcare company whose overarching objective is to positively impact health outcomes by leveraging technology to empower and support healthcare practitioners and their patients and is publicly traded on the Toronto Stock Exchange under the symbol "WELL." As the largest clinic network in Canada, operating under the WELL Health Clinic Network brand, we currently have 220+ clinics across the country. Our team includes over 3,400 WELL Care Providers, facilitating more than 4.2 million patient interactions each year. Our clinics offer a diverse range of services, including walk-in appointments, family medicine, internal medicine, Kinesiology, and women’s health services. The company has built a comprehensive practitioner enablement platform which includes digital Electronic Medical Records (EMR), practice management software, practitioner enablement tools, telehealth platforms, digital health apps that extend the features of EMRs, billing and Revenue Cycle Management (RCM) solutions, patient engagement technologies, clinic optimization tools, data protection solutions and more. The platform empowers healthcare providers with digital healthcare products, tools, and services designed to enhance the delivery of care, and improve their patients’ healthcare experience and health outcomes. For more information about the companies, visit; www.well.company, wellclinics.ca

Position Summary:

This is a sales role focused on top-of-funnel pipeline growth, prospecting, and lead qualifications. The BDR will generate new opportunities through outbound outreach, respond to inbound marketing leads, represent WELL Health at industry events, and book qualified meetings with Advisors and Account Managers.


The ideal candidate is proactive, resilient, highly organized, and eager to build a career in healthcare sales.



What you will be doing:

Prospecting & Pipeline Development

  • Own top-of-funnel lead generation and pipeline creation
  • Conduct outbound prospecting through cold calls, email outreach, networking, and in-person visits
  • Identify and engage prospective corporate and private clients
  • Build and maintain a strong pipeline of qualified opportunities
  • Leverage personal and professional networks to generate introductions


Lead Management

  • Respond promptly to inbound marketing leads
  • Qualify leads based on defined criteria
  • Book discovery meetings with Longevity Advisors and Account Managers
  • Ensure seamless handoff of opportunities


Industry Presence & Brand Representation

  • Represent WELL Health Medical & Longevity Centres at industry events, trade shows, and networking functions
  • Identify opportunities to maximize lead generation through event participation
  • Act as a brand ambassador in market-facing interactions


CRM & Data Management

  • Maintain accurate and up-to-date CRM records
  • Track outreach activity, meetings, and pipeline progression
  • Support CRM data integrity and reporting initiatives
  • Assist with lead segmentation and follow-up workflows


Internal Collaboration & Engagement

  • Attend weekly sales meetings, team meetings, and company functions
  • Maintain strong connectivity with clinic teams across locations
  • Stay current on WELL Health programs, services, and offerings
  • Remain informed on industry trends, competitive landscape, and market developments
  • Provide feedback to marketing on lead quality and messaging effectiveness


KPIs & Performance Expectations

  • Monthly and quarterly lead generation targets
  • Number of qualified meetings booked
  • Outbound activity metrics (calls, emails, social outreach)
  • CRM accuracy and data hygiene
  • Event participation and lead capture outcomes
  • Engagement in team meetings and internal collaboration




Qualifications & Experience

 

  • 1–2 years of experience in sales, customer service, or business development (preferred)
  • Strong communication and interpersonal skills
  • Comfort with cold outreach and prospecting activities
  • Basic understanding of sales processes and pipeline development
  • Experience using CRM systems (preferred)
  • Proficiency in Microsoft Word and Excel
  • Highly organized with strong attention to detail
  • Self-motivated, coachable, and goal oriented




Compensation Structure

 

  • Base salary with performance-based commission
  • Strong commission upside aligned with meetings booked and opportunities generated
  • Opportunity for career progression into Account Manager or Advisor roles




KPI’s

 

Cold Outbound Activity

  • 12-20 new contacts per day, 60-100 per week
  • 10% conversion rate (lead to meeting)


New lead conversion

  • Lead to first meeting booked – Target 40%

CRM Accuracy & pipeline integrity score

  • CRM accuracy
  • Deal updating and accuracy, Meeting handoff



The salary for this position falls within a defined range and will be determined based on several factors, including the candidate’s experience, qualifications, skills, and the needs of the organization. At WELL, we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.


WELL, is committed to fostering a diverse, inclusive, and accessible workplace. We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and lived experience. We strive to create an environment where differences are valued and contribute to our collective success – this is the WELL Way.


This recruitment process uses automated tools, including artificial intelligence, to help review applications. Qualified human decision-makers review these results and make all final hiring decisions.


WELL has been independently certified as a Great Place to Work® by the Great Place to Work Institute® Canada. This recognition reflects our commitment to building a workplace culture rooted in trust, inclusivity, and employee well-being. It also aligns with our Healthy Place to Work pillar and the priorities outlined in our annual Sustainability Impact Report. 


Want Read more about us: https://stories.well.company/