Program Overview:

 

Clinically driven. Digitally inspired.

Amplify Care is a not-for-profit organization (founded in 2014 as the eHealth Centre of Excellence) dedicated to helping clinicians and their teams thrive through the implementation of innovative digital health and AI solutions. We focus on technologies that truly meet clinical needs: streamlining workflows to reduce administrative burden, supporting evidence-based decision-making at the point-of-care, enhancing clinical pathways, improving interoperability between disparate information systems, and advancing data quality to support proactive care are just a few examples of the ways we create impact, always with the goal of helping clinicians focus on what matters most: the people they serve.

 

At Amplify Care, collaboration is at the heart of everything we do. We’ve built a supportive, inclusive workplace where ideas are welcomed, creativity is encouraged, and teamwork drives meaningful change. Recognized as a Great Place to Work for four years in a row (ranking in the top 25 organizations in our size category) and certified as a Living Wage Employer, we’re proud to be a place where purpose, innovation, and people come together.

Position Description:

The CRM Administrator plays a key role in supporting Amplify Care’s digital health initiatives by administering, optimizing, and evolving our customer and partner relationship management platform. While Salesforce is our current primary CRM, this position calls for an individual with a proactive mindset and strong leadership skills to independently drive the optimization of CRM tools and capabilities at Amplify Care. The CRM Administrator works closely with internal partners and vendors to translate business needs into effective system configurations, ensure high‑quality data and reporting, and drive strong user adoption across the organization.

This position will work with the Program Manager and the project team to ensure the successful delivery of all project activities.

Key Roles and Responsibilities:

• Administer, configure, and optimize the organization’s CRM platform (Salesforce) and contribute to the long‑term roadmap for CRM and business systems evolution
• Work collaboratively with key partners to develop and drive the overall Salesforce strategic vision within the organization.
• Lead user training sessions, guiding partners in maximizing Salesforce potential and driving independent usage.
• Proactively identify and address user concerns, aggregate and prioritize user feedback to initiate innovative enhancements aligning with organizational goals
• Lead data governance efforts, including data quality, validation, and reporting standards
• Act as a consultative partner in cross-functional teams optimizing the CRM platform (Salesforce) to enhance business operations by implementing CRM best practices
• Stay up to date on emerging CRM platform (Salesforce) enhancements and identify opportunities to bring those enhancements to our existing implementation (e.g. AI agents or Chatbots etc.)
• Tracking risks and issues, reporting and deliverables management
• Develop and oversee reports, dashboards, and analytics to support decision‑making
• Support integrations with other business systems and tools
• Other duties as assigned

 

Experience, Skills & Qualifications:

 

• 2+ years experience administering a CRM or enterprise business system (e.g., Salesforce, Dynamics, HubSpot, Oracle CX) with a track record of independently driving system enhancements
• Prior experience in Salesforce administration preferred, experience in the healthcare industry a strong asset.
• Strong CRM administration skills, a data‑driven mindset, and the ability to act as a consultative partner across teams.
• Demonstrated ability to proactively identify business needs and design and produce highly effective solutions
• Experience in gathering business requirements and workflow mapping
• Experience with preparing reports and ensuring the quality of reports and data
• Strong coordination and communication skills (written and oral)
• Strong analytical skills with a keen attention to detail
• Strong proficiency with Excel and SharePoint, as well as proficiency with other Microsoft Office tools (Word, PowerPoint, Outlook, etc.)
• Some travel within Ontario may be required

 

If this position is of interest to you, please apply at our Careers Website.

Feel like you don’t meet all the requirements? If you have some of the skills and experience that we’re looking for and are willing to learn the rest, we encourage you to reach out to us!

The Amplify Care team is a respectful and inclusive workplace. Upon individual request, hiring processes will be modified to remove barriers to accommodate those with disabilities. Should any applicant require accommodation through the application, interview, or selection processes, please contact our People & Culture team at ***@amplifycare.com 🔒 Premium for assistance.

The Amplify Care team is committed to employment equity.  We encourage applications from all qualified candidates including, 2SLGBTQIA+ identified persons, persons with disabilities, First Nations, Inuit and Métis individuals, and members of Black and other racialized communities, and individuals who speak languages other than English.

We thank all interested applicants; however, due to the volume of resumes we receive only those selected for an interview will be contacted.